The main expenses of running a YouTube channel are the equipment and software to shoot your videos. We offer a good, better, best approach in phase 5 with options ranging from:

• “Pretty much free” (using your laptop and smart phone, a $20 microphone, for lighting, a window or $10 light).
• A great setup in the $1,000 range.
• The best setup with all the bells and whistles in the $5,000 range.

Technology and software has made major strides in the last few years - even an old iPhone 6s from 2015 can record in 4K quality, and we’re only going to be uploading in 1080p.

USB microphones are cheap.

Lighting is based on your room - a window can often be better than an expensive key light. We cover the 3 pillars of quality - good audio, video, and lighting.

One tool that we recommend for YouTube keyword research is vidIQ, and plans start at $5/month.

We do recommend that you put yourself on camera, at least for a small portion of the video. Personal brands work really well on YouTube and people follow, like, and trust real human beings. We are not going to recommend YouTube automation or some AI hacks to build a fake audience.

If you absolutely, positively don’t ever want to be on camera, there are options like faceless documentary style videos, but our curriculum is based on informational content in a niche. You should at bare minimum do voiceovers for your videos and be on screen for a few seconds. We don’t want people enrolling who want to “hack” their way to the top with AI content and low quality videos. We want to help people that want to give it a real shot. 

Yes, that’s the beauty of YouTube Growth Engine. While we don’t run the biggest channel in terms of raw views or subscribers, we run one the most profitable channels on YouTube for our small size. Even if you already have 100,000 or 1 million followers, or an old channel you want to restart, YGE will give you the path to monetize your audience much more effectively with courses, affiliate marketing, ads, and more.

We are firm believers that there is no such thing as passive income and YouTube is not a passive income business. It takes real work. However, it’s not like you are going to be on a “content hamster wheel” with no free time outside of work because you’re working on your YouTube channel 20 hours a week. This is actually why YGE is important - it gives you the fastest path to progress in the least amount of time.

All that we ask is you try to commit at least 10 hours a week to your YouTube channel and publish 1 video per week consistently with our strategies. Once a student can build their revenue to their salary level and take it full time, it is very possible to automate this business. You hire 1 video editor and batch all of your uploads. For example, I can shoot 4 YouTube videos in 2 days and my month of content is done.